I’ve been asked this question a lot lately. And honestly, it’s a good one to ask before you commit. Both Surfer SEO and Frase are trying to solve the same problem: help you create content that ranks. But they go about it in very different ways. One is built for SEO precision. The other is […]
Let me be direct with you. AI humanizers are having a moment. Search interest has jumped over 120% in the past year. And honestly? I get it. If you’re using AI to draft content – which most of us are now – you’ve probably felt that twinge of concern: “Can people tell this was written […]
I’ve spent over a decade auditing SaaS companies, and one question keeps popping up: “Which SEO tool should we buy?” Usually followed by: “Our agency told us to get Semrush but it feels expensive.” Here’s the thing. Moz, Semrush, and Ahrefs all work. But they work differently – and for different peo
Otterly AI costs $29 per month. Scrunch AI costs $300 per month. That is not a typo. One tool costs ten times more than the other. Both claim to track your brand visibility across AI search platforms. So what exactly does that extra $271 per month buy you? After digging into both platforms, I can […
Here is the uncomfortable truth about checking your brand visibility in Perplexity manually. The results you see are not the results your customers see. Perplexity personalizes responses based on your search history, location, and previous conversations. When you search for “best CRM software” and s
Surfer SEO is the industry standard. Everyone knows it, everyone recommends it, everyone pays $79-175/month for it. NeuronWriter does essentially the same thing for $19/month. That is not a typo. And no, there is not a massive quality gap justifying the 4x price difference. I have used both extensiv
Two different philosophies. Two different price tags. One question: which actually helps you create content that ranks? Frase is built to produce content fast. MarketMuse is built to plan content strategically. Most comparisons miss this fundamental difference. They compare feature lists when the re
Everyone is using AI to write content now. The question is whether your optimization tool can handle it. Surfer SEO and Clearscope both promise to help your content rank. But they approach AI-generated content very differently. After testing both extensively on real client projects, here is what act
One has SEO built in. The other charges extra for it. That distinction matters more than the marketing pages let on. If you are a SaaS founder or content lead trying to pick between Writesonic and Jasper for SEO content, this comparison will cut through the noise. The Core Difference Jasper is built
One was built in a week. The other raised $2.2 million from Y Combinator. Both claim to help you understand how AI talks about your brand. But comparing them is like comparing a pocket knife to a Swiss Army knife factory. Here is what actually matters for your decision. The Core Difference LLMSEO Mo
One costs $295 per month. The other starts at $29. Both promise to help you dominate AI search. But they are built for very different stages of the GEO journey. If you are running a SaaS company and trying to figure out where your brand shows up in ChatGPT, Perplexity, or Google AI Overviews, this [
Two tools. Same promise. Wildly different approaches. If you are trying to figure out how your brand shows up in ChatGPT, Perplexity, or Google AI Overviews, you have probably stumbled across both Otterly AI and LLMSEO Monitor. Both claim to help you track AI search visibility. But after testing the
Here is a number that should make every SaaS founder pay attention. Traffic from AI platforms like ChatGPT, Perplexity, and Claude grew 527% year over year in 2025. Some SaaS companies are now seeing over 1% of their total sessions come from LLMs alone. One percent sounds small. Until you realize th
ChatGPT told someone your company was founded in 2018. You were founded in 2015. ChatGPT told someone your product costs $99/month. It costs $149. ChatGPT told a Norwegian man he had been convicted of murdering his children. He had not. That last one is a real case. Noyb filed a privacy complaint ag
ChatGPT now refers 10% of new Vercel signups. That is up from 1% just six months ago. Tally reports AI search became their biggest acquisition channel. ChatGPT and Perplexity now drive the majority of their new signups. This is not a trend to watch. This is happening now. The question is no longer w
Your content ranks number one on Google. And nobody clicks. Welcome to 2025. Google’s AI Overview now synthesizes answers from five different sources. If yours is not one of them, that top ranking means nothing. Meanwhile, 58% of consumers have replaced traditional search with generative AI tools fo
Google’s search share dropped below 90% this year. First time since 2015. ChatGPT hit 400 million weekly users. AI Overviews now appear on billions of searches monthly. I am not telling you this to panic you. You have enough on your plate. But the tools that worked three years ago? They are increasi
Here is a question I get asked constantly: “What pages should we have on our SaaS website for AI search?” The answer has changed dramatically in the past year. Traditional SaaS websites were built for a linear journey. Homepage to features to pricing to demo request. Clean and simple. AI search does
I spent the last few months analyzing what actually gets cited by ChatGPT, Perplexity, and Google AI Overviews. Not what should get cited based on theory. What actually does. The patterns are clear. AI tools have strong preferences for specific content formats – and most SaaS companies are producing
I have seen this pattern play out dozens of times now. A SaaS founder reads about AI traffic growing 527%. They hear that ChatGPT visitors convert 23x better than Google organic. They panic about being left behind. So they hire someone to “do GEO” or pivot their entire content strategy toward AI opt
Here is a problem I see constantly. SaaS companies are getting traffic from ChatGPT, Perplexity, and Claude. They just do not know it. Their analytics show “referral” or worse – “direct” – and the actual source gets buried. Meanwhile, that AI traffic is converting at rates 4-6x higher than Google or
I get this question constantly from SaaS founders. “Should I focus on blog content? Product pages? Comparisons? Where should I actually invest?” The honest answer is more nuanced than most agencies will tell you. Different page types serve different functions in AI search. And the data on what AI to
Short answer: yes. Longer answer: in some ways, you have advantages the big players do not. I have spent years watching small SaaS companies get crushed by enterprise brands in traditional Google search. The pattern was predictable. Big brand launches a mediocre page. It ranks on page one within wee
Here’s what nobody wants to admit: Google’s not the only game in town anymore. ChatGPT hit 5.72 billion monthly visits in July 2025. That’s roughly the combined traffic of Reddit and LinkedIn. Shopping queries on ChatGPT doubled between January and June 2025, and ChatGPT now commands 9% of all digit
Let me tell you what happened to Popl.co, a digital business card company. They were doing fine with traditional SEO. Good rankings, decent traffic. Then they started losing deals. Not because their product got worse – because their prospects couldn’t find them. The problem? 73% of B2B buyers were s
ChatGPT processes 1 billion queries daily. Gemini, Perplexity, Claude – they’re all answering questions about your competitors right now. If your brand isn’t in those answers, you’re losing deals before prospects even reach Google. That’s the GEO problem. And unlike traditional SEO where you could g
Here’s the problem every marketer faces in 2025: You need to know if ChatGPT recommends your product when someone asks “What’s the best [your category]?” But manually checking AI platforms takes forever. You search the same prompts across ChatGPT, Perplexity, Gemini, and Google AI Overviews, copy-pa
Most GEO tools do one thing: they show you where you’re invisible in AI search, then leave you to figure out what to do about it. Writesonic does something different. It tracks your AI visibility, tells you exactly how to fix it, then gives you the tools to actually execute those fixes. You can crea
Everyone’s asking me the same question: “Should I use ChatGPT for SEO?” Short answer: Yes, but not how you think. I’ve been using ChatGPT for SEO since it launched. I’ve seen founders waste weeks generating thousands of AI articles (that never rank). I’ve also seen smart teams use it to cut their SE
I’ll be honest with you – I’ve been doing keyword research for over a decade, and I thought I’d seen it all. Then 2024 happened. Over 70% of marketers now rely on AI-powered keyword research tools to inform their SEO decisions, and after auditing dozens of SaaS companies this year, I can tell you wh
Every founder I meet asks the same question: “Is AI going to kill SEO?” Wrong question. The real question is: “How do I use AI to actually win at SEO while everyone else is panicking?” I’ve been running SEO for SaaS companies since before ChatGPT was a thing. Here’s what I’ve learned from working wi
Every founder I talk to asks this question now. Usually right after they tell me their last agency “optimized everything with AI” and their traffic still sucks. Here’s what I’ve learned after auditing 200+ SaaS sites this year – and what the data actually shows. AI Is Great at the Wrong Things 86.07
“Should I get Ahrefs or SEMrush?” I get this question three times a week. Usually from founders who’ve been told they “need” one of these tools but don’t know which. Here’s the thing: both tools will help you rank better. But they solve different problems. I’ve used both daily for eight years. I cur
“What tools do you actually use?” That’s the first question every SaaS founder asks me after we talk strategy. They’ve seen the listicles. The “47 Essential SEO Tools” posts that recommend everything except your morning coffee. Here’s the truth: I use maybe eight tools regularly. Everything else is
“Can’t we just scale up our regular SEO approach?” That’s what the VP of Marketing asked me during our first call. Their Series C SaaS company had grown from 50 to 500 employees in two years. Traffic was flat. I pulled up their site. 12,000 pages. Four product lines. Six different subdomains. Two re
“We need an SEO strategy.” I hear this every week from SaaS founders. Usually right after their latest paid campaign flopped or their CAC hit a scary number. But here’s the thing. Most “SEO strategies” are just fancy ways to say “let’s blog more and hope.” Real SEO strategy for SaaS isn’t about keyw
Your SEO playbook just expired. AI Overviews now reach 1.5 billion users monthly across 200+ countries. In November 2024, they appeared in nearly 20% of searches. In major markets like the US, AI Overviews are driving over 10% increase in Google usage. The “10 blue links” era is over. I’ve been watc